This was an internal research project that focused on the important and growing empty-nester consumer base. Below are some initial ‘thoughts’ based on the concept of Epicurean experiences. I traveled to Japan to seek out some of these highly refined experiences in an effort to translate them into automotive experiences. The overall concept focused on comfort, performance capabilities, and the refined atmosphere expected by these demanding consumers. Therefore, everything focused on the environment of the front two passagers. Much of this project is protected under NDA and cannot be shared.
Packaging study for the empty-nest consumer with a two-person and light utility focus.