The RealFlex family of product sprouted the original Reebok Nano and the RealFlex Attack. At this time the RealFlex family was a blend of more flexible and anatomically correct performance footwear. The focus on function and natural movement was key to this successful product category.
RESEARCH:
Researching the specific functional needs of Cross-fit movements showed us that no proper footwear was available at the time for this consumer. We needed to create something new.
We started by having a group of designers hit the ‘box’ to study each exercise and its effect on regular athletic footwear. We examined where the footwear ripped, came apart, and got worn out. We learned what movements and exercises contributed to the destruction.
The challenge was then organizing and prioritizing our research. The bellow matrix looks at the most important and frequently performed exercises in Cross-fit/functional training programs.
After creating the above matrix of the functional product needs, we then began ideating on products that would solve for the intended use-case. For example, the NANO tried to capture all of the functional movement needs (squats, deadlifts, push-ups, double-unders, and rope climbs), whereas the Attack captured the functional needs for natural running, push-ups, and stretching.
IDEATION:
training ideation
running concept
The platform’s foam thickness and flex groove depth vary based on the anatomical location underfoot. These depths are based on ultra-high-definition, slow-motion image capture. This precise functionality was achieved, tested, revised, and confirmed based on a runner’s biomechanics during workouts.
RealFlex ATTACK:
Reebok NANO
Reebok NANO
Many of these products have been reissued due to high consumer demand and product loyalty.
*The NANO pictured was originally penned by Toby Birkenhead*