PATRICK LUKASAK

PATRICK LUKASAK

WELCOME

PORTFOLIO

_know the user.

_do the research.

_trust the process.

_engage the team.

Researching the specific functional needs of Cross-fit movements showed us that no proper footwear was available at the time for this consumer. We needed to create something new. We started by having a group of designers hit the ‘box’ to study each

After creating the above matrix of the functional product needs, we then began ideating on products that would solve for the intended use-case. For example, the NANO tried to capture all of the functional movement needs (squats, deadlifts, push-up

running concept

The platform’s foam thickness and flex groove depth vary based on the anatomical location underfoot. These depths are based on ultra-high-definition, slow-motion image capture. This precise functionality was achieved, tested, revised, and confirmed

Many of these products have been reissued due to high consumer demand and product loyalty.